If you already have a
business/program and are making money online, you probably think you
don't need another business right? WRONG!
You obviously haven't
learned the Three Most Important Words In Internet Marketing.
"Back
End Sales"
Did you know
that's it's 20 times easier to sell existing customers than it is to
sell to new prospects?
Why?
Because they
like you, they trust you, and they like what your product/service has
done for them.
>All this
makes it so much easier for you to do business with them time and time
again.
>And this is
where you're going to make your big profits...year after year after
year.
>And it's one of the most
jealously guarded secrets of any successful marketer.
It's actually such a simple
concept, you see, once your customer buys from you, it's light-years
easier to get them to buy from you again. And it's so much cheaper,
because you don't have to spend so much time and money to develop the
original attraction, interest, desire, and action.
There is more than one
way you can work this with a home based business opportunity.
1) If you already have
people signing up to an opportunity, show them a "New, Revolutionary
Opportunity" like the one
above that can make them even more money. List out the benefits
and make it seem just as good if not better than the one they joined
already, and watch them join that one too.
Everyone wants to make more
money. If you can show them an even simpler, yet productive
method, they wont be able to resist.
RESULT: Even more
income for you, and a greater relationship with your clients ( they
will thank you for sharing this information)
2)
If you
have a lot of people requesting information from you, invariably, not
all will join/buy from you. That is a lot of wasted time, effort
and money on those particular leads.
However,
there is a way to recover some of that loss...
Say you
are selling something for $100, and you are getting a sales/lead ratio
of 1:10
(i.e
out of ten people who show interest, only one buys) What can you do
about the other 9?
The
answer is simple, show them something else. If they wont buy,
because of the price perhaps, show them something similar but
cheaper, and watch them snap it up.
For
example if I have something selling at $149, for anyone who
doesn't buy, I'll offer them something similar for $29. You'll
find 4-5 of those 9 will buy at this price, especially if I offer it as
a "reward" for their interest in my other product
RESULT:
Another $110-$140 to you that would have been lost, plus another 4-5
clients that would have been lost also. Once they see how good
the cheaper product is, you can always
convince
them to upgrade to the other one - They trust you now as they have
already bought from you before!
I
cannot emphasise this aspect of marketing enough. It is one of
the Top mistakes made by both beginners and professionals alike.